We work out the offer
A free call to understand what you sell, who actually buys it, and what a good month looks like for you. We'll recommend a starting daily budget — and tell you honestly if we think ads aren't the right spend yet.
07 — Advertising
How ads work
Paid advertising is where most small businesses feel least sure of what they're buying. So here is exactly how it runs — what happens, in what order, and what we need from you. No jargon, and no pretending the first month is magic.
Read this first
You pay Meta directly. We manage the ads.
- Your ad budget never touches us. It goes straight from your card to Meta, at cost. We don't hold it and we don't mark it up.
- Our fee covers the work. Strategy, campaign build, targeting, testing, optimisation, and reporting you can actually read.
- The account stays yours. Your ad account, your pixel, your audience data. We work inside it — you own it, during and after.
Step 01
Step 02
You grant access
You give us partner access to your Meta ad account, or we help you create one. Your billing, your card, your name on it. We never run your ads from our account — that's how businesses lose everything at once.
Step 03
We build the campaigns
Audiences, targeting, and ad copy written for your business, laid out using the photos and video you already have. You see everything before a single ad goes live.
Step 04
The learning period
The first week or two is Meta gathering data. Results are uneven by design, and that's normal — the platform needs conversions before it knows who to look for. We watch it daily and cut what's clearly failing.
Step 05
We tune it
Winning ads get more budget, losers get switched off, and we test new angles against what's working. This is the part that never really stops — it's what the monthly fee actually buys.
Step 06
You get a straight report
Monthly, in plain English: what was spent, what came back, what we changed and why, and what we're trying next. If it isn't working, the report says so.
What we need from you
Four things- ContentPhotos, video, and product shots you already have. Most businesses have far more usable material on their phone than they think.
- Ad account accessPartner access to your Meta Business account. Takes about five minutes, and you can revoke it any time.
- A budget decisionYou set what you're comfortable spending. We'll recommend a number, but it's your call and it's paid to Meta, not us.
- Fast answers on leadsAds generate enquiries. Whoever handles them needs to reply quickly, or the spend is wasted before it reaches you.
✶ What we won't tell you: that a specific number of leads is guaranteed. Nobody can honestly promise that — what advertising returns depends on your offer, your market, your budget, and how fast you follow up. What we will do is tell you early and plainly if it isn't working, rather than quietly billing you for another month.